7 Costly Marketing Mistakes

Before you launch your next marketing campaign, whether online or offline, make sure to avoid some of the most common marketing mistakes.

1. Failure to Write a Powerful Headline.

Whether you are writing a newspaper ad, email message or press release, you must create a powerful headline. Research suggests that your headline is the most important part of your ad. It is absolutely essential that you draw your prospective customer or client into your ad and keep them interested in what you have to offer. Spend quality time creating your headline and you will notice much better results.

2. Absence Of An Irresistible Offer.

In marketing, 40% of the response that you receive from your prospects is directly related to your offer. In today’s competitive marketplace, you need to present your client or customer with an offer that they can’t resist.

Offers can range from discounts to offering a free report, but the fact remains that your marketing should always contain some sort of offer your prospects can’t refuse. If you have an irresistible offer, people will respond.

3. A Weak Or Non-Existent Call To Action.

Every single time you create an ad, you want to direct your prospective client or customer to take a specific action. This action can be to call a toll-free number, visit a website or place an order. If you fail to tell your prospect exactly what you want them to do, they will not do anything. Take your prospect by the hand and show them what they need to do next in order to move them smoothly through all parts of the sales process.

4. An Inadequate List.

Even if you have the best product since sliced bread, you need highly targeted and responsive prospects. This can be accomplished by building a list. There are dozens of tools that allow you to build a list quickly and efficiently. The best way to accomplish this is by asking prospects to supply you with their name and email in exchange for your “irresistible free offer.” Most marketers agree that growing a list is perhaps one of the most important jobs for any small business.

5. Relying On One Marketing Message.

On average, consumers are exposed to over 4,000 marketing messages every day. Recent research suggests that your clients and customers will need to see your marketing message between seven and twelve times before they even take notice! That means you can never rely on sending one message to your prospects; instead, you will need to send repeated messages to them over and over again. Decide how you will deliver your message and then make sure to develop and continue a relationship with your prospect in an ongoing process.

6. Failure To Measure Campaign Effectiveness.

There are literally hundreds of ways to market your small business. Over time, you will most likely tap into dozens of these marketing platforms. However, it is absolutely vital that you take time to measure the effectiveness of your various marketing campaigns. This can be done with simple spreadsheets or fancier CRM systems. No matter how you measure your marketing, you must understand what is working and what is not working so that you can be extremely effective.

7. Not Communicating With Your Current Customers.

It is vital to provide ongoing communication with your current customer base. Most likely you have spent time and money acquiring new customers. Moreover, 20% of your current customers will purchase from you again. Make sure that you communicate with your customers on a regular basis, solicit their feedback and provide value to them over the long-term. This will help build your business over time.

Whether you are a brand new marketer or established veteran, it is essential to avoid some of these most common marketing mistakes. To be successful over time, you must continually work to improve your marketing effectiveness. If you do, you will soon find your business growing quicker and easier than you ever imagined.


Jessica Swanson has helped thousands of small business owners, all over the world, implement low-cost, high-impact DIY marketing campaigns. Known for her energy, passion and “get-it-done” attitude, Jessica takes complicated marketing concepts, turns them upside-down, and makes them incredibly simple and outrageously straightforward. To download your FREE Shoestring Marketing Kit, visit: www.ShoestringMarketingKit.com
This article courtesy of SiteProNews.com

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Hockey Arena Video Tutorial Series

Introducing the Hockey Arena Tutorial series of videos. Since creating my first review of the Hockey Arena site I have had a number of people ask if i could cover the finer points of the game. Hence the idea of a video series was born. I apologize in advance for the quality of the videos. I am still learning the ins and outs of Camtasia and trying to find the best setting to use.

The series comprises of 8 videos and covers the following topics:

  1. Your Players
  2. Setting Your Lines
  3. Training your players
  4. The Marketplace (buying and selling)
  5. Your Stadium
  6. Your League
  7. Game Tactics
  8. HA Tools (Firefox add on)

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Hockey Arena Video Tutorial Series

Introducing the Hockey Arena Tutorial series of videos. Since creating my first review of the Hockey Arena site I have had a number of people ask if i could cover the finer points of the game. Hence the idea of a video series was born. I apologize in advance for the quality of the videos. I am still learning the ins and outs of Camtasia and trying to find the best setting to use.

The series comprises of 8 videos and covers the following topics:

  1. Your Players
  2. Setting Your Lines
  3. Training your players
  4. The Marketplace (buying and selling)
  5. Your Stadium
  6. Your League
  7. Game Tactics
  8. HA Tools (Firefox add on)

HA-Tools Firefox Extension Download: https://addons.mozilla.org/en-US/firefox/addon/5883

The videos



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CSS Tutorial to build your own CSS website

CSS TutorialAs promised, the first 3 videos are live, with an added bonus of a 4th video covering how to create a CSS file, duplicating your page and getting your website started.

Part 1 begins with the basic CSS code, and defining the parameters that will make up your website. View all 4 of the videos in the video section.

Video #1 can be found here

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Terms of Service

Terms of Service

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Welcome to Succeed2k (the “Website”). By using and/or visiting this Website and all included subdomains or creating an Account, including all content, information, products or services contained therein and through the succeed2k.com domain name, you agree to be bound by these Terms of Use.

If you do not agree to any of these terms, please do not use the SUCCEED2K Website.

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These Terms of Use apply to all users of the Succeed2k Website, including users who are also contributors of article, video or audio content, information and other materials or services on the Website. Content, videos and audio information from third party websites may be shown on this website. You agree that Succeed2k is not responsible for third party content accessible through the Website, including opinions, advice, statements and advertisements, and understand that you bear all risks associated with the use of such content. This information is not controlled by the website. You agree that Succeed2k is not responsible for content or practices of such third party websites. You should refer to the policies posted by other websites regarding privacy and other topics before you use them.

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The Website is intended for persons who are at least thirteen (13) years or older or, possess legal parental or guardian consent. In any case, you affirm that you are over the age of thirteen (13) years of age, as the Succeed2k is not intended for children under 13. In using or accessing the Website, whether as a Member or non-member, you agree to comply with the following:

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You will not use the Website for any purpose or in any manner, nor upload, email, post, publish, distribute, transmit, submit or otherwise make available through the Website any User Submission that: (i) violates or infringes a third party’s rights, including but not limited to copyright, trade secret, other intellectual property rights, privacy and publicity rights or otherwise subject to third party proprietary rights unless you are the owner of such rights or have permission from their rightful owner to post the material and to grant Succeed2k all of the license rights granted herein; (ii) is unlawful, in violation of or contrary to the laws or regulations in any state or country where your User Submission is created, displayed or accessed; (iii) is in breach of these Terms of Use; (iv) is fraudulent, false or misleading; (v) is obscene, vulgar, sexual, pornographic, controversial, profane, hateful, tortuous, defamatory, slanderous, libelous, threatening, violent, harassing, racially or ethnically offensive or encourages conduct that would be considered a criminal offense, gives rise to civil liability, promotes illegal or harmful activities or substances, violates any law or is otherwise inappropriate; or (vi) constitutes unsolicited bulk email, junk mail, “spam” or chain letters.

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You will not attempt to obtain any information or materials relating to the Website through any means not intentionally made available through the Website, or attempt to gain unauthorized access to the websites database, technology, computer systems or networks associated with the Website. You will not attempt to, or engage in any activity that disrupts, diminishes the quality of, interferes with the performance of or impairs the functionality of the Website.

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Succeed2k reserves the right, in its sole discretion, to decide whether content or a User Submission is appropriate and complies with these Terms of Use. Succeed2k may remove such Authorised User Submissions and/or terminate an Authorised Users access at any time, without prior notice and at its sole discretion.

You understand and agree that Succeed2k is not required to edit or review any User Submission. However, you agree that all User Submissions may be subject to approval. Succeed2k reserves the right, at any time, to reject, suspend, cancel or remove content or a User Submission. Succeed2k, its employees, consultants and other agents shall have no liability for taking such actions or decisions.

5. Copyright Infringement.

YOU SHALL NOT USE THE WEBSITE TO UPLOAD, TRANSMIT, ROUTE, PROVIDE CONNECTIONS TO OR STORE ANY MATERIAL THAT INFRINGES COPYRIGHTED MATERIAL OR VIOLATES OR PROMOTES THE VIOLATION OF THE INTELLECTUAL OR PROPRIETARY RIGHTS OF ANY THIRD PARTY.

If you are found to infringe on copyright you will receive 1 (one) written warning requesting that you cease and desist.

Further infringes or repeat offenders may have their accounts terminated and IP addresses blocked from accessing the website.

Succeed2k provides the Website and access to Content as a service to our users. We do not supervise, monitor or control Content posted or stored on its servers at the direction of its Members, users or partners, nor do we supervise or control the content of pages that are accessed via third party links. You are responsible for complying with all applicable federal and state laws, including, without limitation, the copyright laws.

Succeed2k HAS A ZERO TOLERANCE ON COPYRIGHT INFRINGEMENT.

IF YOU ARE A COPYRIGHT OWNER AND YOU SEE YOUR CONTENT ON Succeed2k WE ASK THAT YOU CONTACT US IMMEDIATELY SO WE CAN HAVE THE CONTENT REMOVED AND INVESTIGATE THE SITUATION.

Succeed2k will respond promptly to claims of copyright infringement that are reported to our Copyright Agent, designated below. If you are a copyright owner or an agent thereof and believe that your work has been copied in a way that constitutes

copyright infringement, please report your notice of infringement to Succeed2k by providing our Copyright Agent with the following information in writing:

(i) A physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed;

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(iii) Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled and information reasonably sufficient to permit the service provider to locate the material;

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(v) A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and

(vi) A statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

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a. Succeed2k may terminate your Account or block your access to the Website immediately upon notice if: (i) you have failed to comply with any of the terms or conditions of these Terms of Use or any policies established by Succeed2k; or (ii) Succeed2k reasonably suspects that you may be misusing the Website or that your actions may be illegal or cause liability, harm or disruption for you, other users of the Website, Succeed2k or the Website.

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Last Updated ( Thursday, 26 March 2009 )

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That Night (1995)

That Night

In exhausted hope away you walked.
That night in June, oh, how we talked;
those hours spent so deep in thought
of how in this trap we found us caught.

Sudden and spontaneous, the discussion flowed;
blame and reason, the thoughts disowned.
How we went from love to fight
in what seemed to be a hateful night.

Holding hands and letting the eyes meet
we both felt the warmth that used to be;
|warmth, however, is never a key
to what it takes to be.

Those hours passed, oh, how long they were.
Tears rolled out, putting all in a blur.
When the coffee’s was gone and we were out-talked,
in exhausted hope away you walked.

~ Sam Hansen (Published)

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