5 Top Website Traffic Sources

One of the advantages of running my own Web Design business (Purple Paw Web Design) is the daily barage of emails I receive updating me about the latest advancements or news relating to the Internet. Those who read here regularly will have noticed that Site Pro News, one of the most widely read webmaster resources, features quite often in my updates.

Web TrafficToday I wanted to bring to your attention another fantastic update from the folks over at Site Pro News which discusses the top 5 traffic sources for your website.

According to Titus Hoskins, the author of the article, “Quality traffic is what produces your online revenue, whether from advertising or from sales on your site.” Mr Hoskins also highlights that “…you have to get that traffic in the first place if you want to earn an online income. The more traffic you have, usually, the more you will make…”.

What are the top 5 website traffic sources?

  1. SEO and the Search Engines
  2. Article Marketing
  3. PPC – Pay Per Click Advertising
  4. Social Media Sites
  5. Email Marketing and Follow-up Lists

As many of my readers will know, I am a big supporter of Social Media and SEO, and have posted about them a few times in the past. I find it interesting that Titus lists email marketing at #5 on the list, as I personally believe that a mailing list and follow-up system should be a must for almost any website.

That aside, Titus raises some incredibly good points and the article is well worth the read. Head over to Site Pro News to read it today.

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8 Ways To Reduce Your Site’s Bounce Rate

Bounce RatesGetting visitors to your website isn’t enough, you need those visitors to stay on your website and read your content. Keeping potential customers/clients on your site is not always an easy task, however it is vital that you work towards reducing your website’s bounce rates.

Mashable has a great post today talking about this very topic. The article talks about bounce rates and offers 8 suggestions that could help reduce your bounces, such as:

  • Making data informed decisions
  • Using profiling to better monitor your bounces
  • Maintaining keyword integrity
  • Improving loading times
  • Being mindful of Social Media

As a web designer, good quality analytics are important to me and my clients. One of the most overlooked analytic dataset is the bounce rate, yet it is a statistic that has a major impact on the overall success of your website.

If you own a website, ask yourself, do you use good quality analytics? More importantly, do you study them? Next time you look at your website analytics data, take the time to really study the bounce rate data and find out where your visitors are leaving your site.

Source: Mashable

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Five Optimizations Your Website Needs

There was a time when having a website gave you a distinct advantage over your competition. Not anymore. Now that Websites are affordable, more and more people are getting them, which naturally is increasing the competition for you and your space on the web.

So the question is no longer, “should you get a Website”, but rather “What can you do to ensure you are ahead of your competition?”.

Here are 5 optimizations that will greatly help improve your Website.

Add Alt Tags To Images

Alt tags add a name or title to images on your website. When you hold your mouse over an image the tag is displayed. These tags are important for 3 reasons. The first is that they allow visitors to your website to view a title of an image of your choosing by hovering their mouse as mentioned above. The second reason is that your image alt names are displayed if the images are not. This means that if a visitor has images turned off they will still see the alt name. The last reason is purely for SEO purposes as alt tags mean search engines such as Google can better clasify your Websites images and therefore view your site in a much better light.

To implement them, simply add the alt=”image name” in your code. ie. <img src=”Image Location” alt=”image alt tag”>

Use H1 and H2 Tags

H1 tags a type of HTML tag that displays your site content in a larger “heading” style. They are part of a group consisting of H1 (largest) through H6 (smallest). The point of these tags is 2-fold in that they not only allow you quick and easy formatting of your site content, but they tell the search engines which content on your site is a heading and therefore worthy of more weighting when it comes to importance.

As web browsers automatically recognise these tags and display accordingly, Use of them also removes the need to individually govern the font size and weight of your content.

To use, simply put your chosen content between the appropriate tags, ie. <h1>content</h1>, <h2>content</h2>, and so on.

Ensure Good Meta Content

Meta tags have been around for a long time and are not considered as important now as they once used to be. That isn’t to say they are not needed. In fact in my opinion they are as important now as they ever were. They are found at the top of your code between the <head> and </head> tags.

While there are quite a few different meta tags available, there are two which I suggest you always use. They are keywords and description.

Use of them is as follows:

<meta name=”keywords” content=”keywords, separated, by, keywords” />
<meta name=”description” content=”a description of your site or page content” />

Keywords, Keywords, Keywords

Regardless of how much you may want it, you are never going to dominate every keyword phrase for your website. By over-extending your keyword usage you are in fact damaging your Websites potential. To remedy this, choose a few carefully selected phrases that you want to be associated with your Website and target your site content around those phrases. Include them in your H1 tags, your meta tags and on your site content, inluding the alt tags of your images.

Dump HTML for CSS Styling

Please, whatever you do don’t use old HTML formatting for content. Taking the time to learn CSS will save you a LOT of time in the future. CSS or Custom Style Sheets allow you to style your content much faster and much for efficiently than with HTML, and will cut down the load time of your page dramatically, therefore improving visitor satisfaction.

Need help reviewing and optimizing your Website? Please feel free to contact me.

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What Is A Sitemap And Why Is It Good For SEO?

A sitemap, also know as a site map, is a dedicated web page within a web site that lists all of the pages that make up the web site. It is used as an easily navigable arrangement of links which can take you to the exact page you are interested in finding. This can be a handy shortcut to finding a particular web page within a larger web site. Locating and viewing the sitemap is also a good way to save time when you have an exact idea of what page you are looking for.

Although the sitemap is a wonderful tool for navigation it also serves a dual purpose. Search engines tend to give more weight in rankings to web sites which poses a properly formatted sitemap. This is good information because it will help you to optimize your web site for the search engines, which can only mean more traffic to your site.

A site map which is used for navigation should be designed with humans in mind, not search engines. This means you should focus on a logical layout of the links which make up the sitemap. One of the best design approaches is to list the pages alphabetically in columns from left to right. This will make it easiest for your visitors to locate the page link they are looking for.

Typical file extensions for the sitemap designed for human visitors are.html,.htm or.php. It is a good idea to place a link to the sitemap on every single page within your web site. Usually the link to the sitemap will be found in the footer, or occasionally the header of a page. This is both convenient and conservative of the valuable sidebar and content space on your pages.

As for the sitemap which is created for the search engine spiders, it should be placed in the root directory of your web server. For example you would have your protocol, dot, your domain name, dot, your Top Level Domain, slash, sitemap. The file extension you want to use is.xml.

The.xml sitemap will essentially tell the search engine spiders that your site has a handy list of all of its pages, and where those pages are located. Along with the list of pages is metadata information which tells the search engine about how often the page is updated and how important it is within the site in general.

Search engines usually discover your web site pages based on the informative instructions within your sitemap, and then follow the links from them. As you can see, the sitemap is very important when it comes to getting your site indexed and kept up to date with the search engines.

Author: Keri Cooper | Article Source: http://EzineArticles.com/?What-Is-A-Sitemap-And-Why-Is-It-Good-For-SEO?&id=1193507

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Incorrect Spelling Can Bring You Traffic

A friend and I were talking the other day about our websites, and we got down to comparing analytic data, specifically that which comes from search engines. He was quite surprised to find that a good amount of my traffic came not from my primary keywords, but from cleverly chosen “bad spelling” phrases.

Let me explain. I have a site that reviews health and skincare products. As you might imagine, each of my blog posts is highly targeted to that specific topic, product, brand and type of target audience. What i’ve also done however is included common misspellings as keywords also. For example, my review on Proactiv Solution gets a great amount of traffic from the keyword “Proactive Solution”. Exposed Skincare System gets traffic from Expozed Skincare system.

At first I thought this might be coincidence, but after a bit of research i came to discover the trend continues across the board, so i worked in these incorrect spelling phrases directly into my blog reviews. If you look at this page for example on the Hoodia Gordonii Plus product, I have even included a whole section of the page dedicated to misspellings. These phrases are also in the meta tags (keywords), and when listing these blog posts on social bookmarks and news sites, i include them there.

Now, those who aren’t familiar with SEO will possibly be wondering “why?”. It’s all about search engine spidering. When my pages are listed by Google, Bing etc they see the content of my site and the keywords i’ve used. That way, when people search for those phrases, the engines run a search, see my site has a reference to them and voila, it lists the site. That’s a very basic way of putting it.

Now, this whole strategy relies on people spelling things wrong… and i have come to realise, it happens a LOT. In fact, since i’ve been noticing this, i’ve even found myself doing it as well.

You’re not going to pull in thousands of hits by doing this, but you could definitely increase your daily traffic. Don’t go overboard with it, but if you know of a common misspelling, be sure to include it in your meta tags and (in blog posts), SEO keywords.

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Free Traffic System

Free Traffic System - Increase Targeted Website Traffic with Free Unlimited One Way Links

Free Traffic System is a great service that allows users to create unique “spun” articles which are designed to give your website high quality backlinks and increased web traffic.

The Free Traffic System actually has a dual benefit. As a person wanting to promote a website or service, the article spinning service and backlink creator is a truly brilliant service, and entirely free. If you’re a blog owner and want to increase content and traffic, you can also add your blog to the Free Traffic System and have FTS members post their content on your blog. This option is great for those wanting to build traffic or those using contextual advertising such as Google Adsense.

The Free Traffic System is much more than just a way to promote your website. You wont find low quality advertising here, as all the content is reviewed by FTW staff to ensure only high quality content makes it through.

My advice, if you’re not yet a member, head over to the Free Traffic System and register for your free account today.

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