I build websites for a number of people, and i get asked ALL the time, what are the essential SEO changes to make. The fact is, this is a hard question to answer, because you could optimize every single word and chances are there could be more you could do.
However, there is a short list of things that I consider the very most basic SEO essentials. These are changes every website should make regardless of it’s purpose, design or reason for being online.
- Meta Tags
- IMG Tags
- Head Tags
- Generic content pages
Sounds simple enough, right? That’s because it is. I’ll explain.