First we had the Cola Wars, then came the Smart Phone Wars… the question flying around the internet these days is whether we are on the verge of seeing a brand new Social Media War. For years now Google has stood alone at the top with regards to search and has led the way in the area of PPC Advertising and Market Share. While there have been countless challenges to Google’s market share, nobody has really stood a chance.
Which raises the question: Can Bing mount a serious challenge and topple the king? Webmaster news source Sitepronews argue that they don’t believe it’s possible, as they reported in a story earlier this week.
“I think it is going to be extremely difficult for Bing to ever seriously compete with Google, but that doesn’t mean they are going to stop trying.” ~ SiteProNews
As SiteProNews mention, the biggest difference between Google and Bing is the revenue they each generate and the market share they have across the globe.
In the 2011 fiscal year Google totally dominated, generating $37 Billion in revenue from PPC Advertising to Bing’s $1 Billion. They backed this up with an incredible 81.7% market share globally to Bing’s tiny 4.4%! In the US, arguably the biggest market for both companies Google again dominates with more than 66% of the market to Bing’s 15.2%.
But here’s the kicker, at the end of the day it all comes down to trust. Who do you like and trust more?
“The main issue I have with Bing, and the reason I think they will never compete with Google, is the fact they call themselves a decision engine. Why would anyone want Microsoft making their decisions for them?”
Market Share, decision engines, algorythms, the battle for search supremacy may already be over before it’s begun. But Bing seem determined and that is something they will need if they intend to truly mount a challenge against Google.
Whether you side with Google or Bing, I highly recommend heading over to SiteProNews now to read the full story.