Five Optimizations Your Website Needs

There was a time when having a website gave you a distinct advantage over your competition. Not anymore. Now that Websites are affordable, more and more people are getting them, which naturally is increasing the competition for you and your space on the web.

So the question is no longer, “should you get a Website”, but rather “What can you do to ensure you are ahead of your competition?”.

Here are 5 optimizations that will greatly help improve your Website.

Add Alt Tags To Images

Alt tags add a name or title to images on your website. When you hold your mouse over an image the tag is displayed. These tags are important for 3 reasons. The first is that they allow visitors to your website to view a title of an image of your choosing by hovering their mouse as mentioned above. The second reason is that your image alt names are displayed if the images are not. This means that if a visitor has images turned off they will still see the alt name. The last reason is purely for SEO purposes as alt tags mean search engines such as Google can better clasify your Websites images and therefore view your site in a much better light.

To implement them, simply add the alt=”image name” in your code. ie. <img src=”Image Location” alt=”image alt tag”>

Use H1 and H2 Tags

H1 tags a type of HTML tag that displays your site content in a larger “heading” style. They are part of a group consisting of H1 (largest) through H6 (smallest). The point of these tags is 2-fold in that they not only allow you quick and easy formatting of your site content, but they tell the search engines which content on your site is a heading and therefore worthy of more weighting when it comes to importance.

As web browsers automatically recognise these tags and display accordingly, Use of them also removes the need to individually govern the font size and weight of your content.

To use, simply put your chosen content between the appropriate tags, ie. <h1>content</h1>, <h2>content</h2>, and so on.

Ensure Good Meta Content

Meta tags have been around for a long time and are not considered as important now as they once used to be. That isn’t to say they are not needed. In fact in my opinion they are as important now as they ever were. They are found at the top of your code between the <head> and </head> tags.

While there are quite a few different meta tags available, there are two which I suggest you always use. They are keywords and description.

Use of them is as follows:

<meta name=”keywords” content=”keywords, separated, by, keywords” />
<meta name=”description” content=”a description of your site or page content” />

Keywords, Keywords, Keywords

Regardless of how much you may want it, you are never going to dominate every keyword phrase for your website. By over-extending your keyword usage you are in fact damaging your Websites potential. To remedy this, choose a few carefully selected phrases that you want to be associated with your Website and target your site content around those phrases. Include them in your H1 tags, your meta tags and on your site content, inluding the alt tags of your images.

Dump HTML for CSS Styling

Please, whatever you do don’t use old HTML formatting for content. Taking the time to learn CSS will save you a LOT of time in the future. CSS or Custom Style Sheets allow you to style your content much faster and much for efficiently than with HTML, and will cut down the load time of your page dramatically, therefore improving visitor satisfaction.

Need help reviewing and optimizing your Website? Please feel free to contact me.

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How To Create Websites That Search Engines Love

There is no black magic or knowledge of rocket science required to building websites that are easy for search engines to navigate round and give you the best possible ranking.

Get the fundamentals right and you will be ahead of the vast majority of websites created.

Originally there was SGML (Standard General Markup Language). This was the standard to which all information was displayed on the Internet. It is still the basis to which HTML and XML adhere. The Algorithms that Search Engine Spiders use to analyze sites are designed to recognize this standard and very little has changed! It is therefore imperative that you design your WebPages with this in mind. If you use it, not only will you produce WebPages that Search engines will love but will vastly improve the chances of your site being ranked highly for your desired keywords and phrases.

TEXT FORMATING TAGS

OK here are the three most important tags used for formatting your text:

[H1] the Main Heading Tag, tells the SE the pages main topic

[H2] a Second Heading and slightly smaller (e.g. subheading)

[p] paragraph and the body of text and content

A typical layout of your HTML code, and therefore your text, should look like this.

[HTML] [HEAD]///////I’ll explain what need to go in this bit later on //////// [/HEAD] [BODY] [H2]Title of Your Page Starting with you Keyword Phrase[/H2] [H3]Subtitle Including Some other Keywords/Phrase[/H3] [p] Lots of useful information with the odd keyword thrown in but good useful information is what really makes a site successful, after all, Content is King – I’m now starting to waffle on. [/p][H3]Next Subtitle Including Some other Keywords/Phrase[/H3] [p] Lots ore useful information with the odd keyword thrown in but good useful information is what really makes a site successful after all Content is King – and again I seem to be waffling on. [/p] [/BODY] [/HTML]

There are other basic HTML tags that you can use of course but these three are so obvious that it makes it an absolute breeze for Search Engines to look at your web page and instantly know what your site is all about and how to rank its content. OK, there is one slight problem though. If you used these tags as they are on your pages and in particular the text on them isn’t going to look that good on the eye and certainly won’t win any design awards. This is where Custom Style Sheets come into play in a major way.

ALT TAGS

These provide the Search Engine Robots with a description for any images you have on your page. They look as follows:

[img src=”” alt=”blue beach ball ” width=”50″ height=”50″ /]

Place in good descriptive key words here without going over board i.e. no spamming the same words in every images alt tag 3 times each.

META TAGS – TITLE, DESCRIPTION AND ROBOTS

The Meta Tags and Title go in the Head section of your HTML and let Search Engines know what was important on a Webpage and so how to rank its importance. They can also tell the Search Engine what language it is written in and other files it needs to take into account. Typically it will look something like this:

[HEADER] [TITLE]Greek Holidays Idyllic and Very Cheap[/TITLE] [META name=”description” content=”Very Cheap Prices for Idyllic Greek Holidays and Vacations in Greece”] [META name=”keywords” content=”budget cheap greek holidays vacations europe Greece sunshine”] [/HEADER]

The Title Meta Tag is extremely important and is widely used by the SE’s most importantly Google. Make it between 5-10 words and put your best Keyword/Phrase at the beginning e.g. ‘Greek Holidays’.

The Description Meta Tag should be less than 150 characters in order to suit all Search Engines. Anything more than this will simply be missed out with some SE’s. The “description” is what most SE’s use to describe your site when listed in its results. Make sure it is ENTICING for potential customers. It should include at least 5 of your best keywords but DO NOT simply repeat all of them in your “description”.

The Keywords Meta Tag should be a string of keywords and 2-or-3 word phrases that people surfing the net might use to find pages like yours. It is a very common opinion amongst many experts that the “keywords” Meta Tag is used very little if at all by SE’s these days. This is very true but since some SE’s do still use them to some degree DO NOT repeat your keywords more than 3 times in either your “keywords” Meta Tag or your “description” Meta Tag. Some SE’s will consider this as ‘Keyword Spamming’ and your site could be seriously penalised.

The Robots Meta Tag is a simple instruction that goes in between the [HEAD] and [/HEAD] tags of your web page and tells any visiting Search Engine Robots whether than can index that page (INDEX, NO INDEX) or follow the links leaving that page (FOLLOW, NO FOLLOW). There are basically 4 variations of these instructions:

1. [META NAME=”ROBOTS” CONTENT=”INDEX,FOLLOW”] 2. [META NAME=”ROBOTS” CONTENT=”NOINDEX,FOLLOW”] 3. [META NAME=”ROBOTS” CONTENT=”INDEX,NOFOLLOW”] 4. [META NAME=”ROBOTS” CONTENT=”NOINDEX,NOFOLLOW”]

The simplest way of using the tags is to use example 1. above on every page of your website that you want the search engine seeing and then put example 4. above on every page that you do not wish the Search Engine to see yet alone index for the world to see.

ROBOTS.TXT FILE

The Robots.txt file is actually the first thing Search Engine Robots will see when they visit your site. With the use of a Robots.txt file we can tell Search Engines what areas of your site are out of bounds. There are also many other uses for the Robots.txt file but I won’t talk about it here.

Using a text editor (notepad, BBedit etc) create a new file and name it, yes you guessed it: robots.txt. Place in it the following syntax:

User-agent: * Disallow: /cgi-bin/ Disallow: /pictures/ Disallow: style.css

This syntax tells Search Engine that it may not look in to the folders “cgi-bin” or “pictures” (these could actually be any directories you name). Save the file, upload it to the root of your website i.e.: http://www.yourdomain.com/robots.txt and that’s it.

The SEO benefit to you is not so much to give you a higher ranking but to make your site more Search Engine friendly… Think Kudos!

SITE LAYOUT – THEMED BASED WEBSITES – THE ULTIMATE SEO TECHNIQUE

Establishing a theme for your site and the contents’ structure can produce a dramatic increase in your sites ranking amongst Search Engines. All of the big search engines use a ‘Themed’ based algorithm in their ranking criterion. This is basically essential for them in order to return the most relevant results when a user enters certain ‘keywords/phrases’ into their search engine. Basically a Search Engine will spider every single page on your site and index it as one. It is therefore imperative to concentrate your sites content on the around the main theme and not to diversify too much.

SITE STRUCTURE

The structure of your site, i.e. how your content is categorized and linked together, is meant to support and strengthen the overall theme of your site. Let me explain how you achieve this.

There are 4 main types of pages you need to be concerned with:

* Index * Sitemap – (a.k.a. Table of Contents) * Hallway Pages * Doorway/Content Pages

View your site as a Shopping Complex. The theme is “Shopping”. It has an entrance (Index page). At the entrance there is a map showing you the different areas, stores, and the stores contents (Sitemap). From the entrance there are 3 possible hallways you may walk down one for “Sports”, one for “Home”, and one for “Toys”. Each has its own description of what specific shops you’ll find (Hallway Pages). As you walk down the Hallways you’ll pass the doorway to each shop on which is a very detailed explanation of what is inside the store (Doorway Pages). I’ll explain these pages in closer detail.

Index Page – Most Search Engine Optimization experts agree that your websites’ initial page of entry (index.htm default.htm etc) will never be the definitive page that Search Engines will rank highly. Make sure it looks good, introduces your visitors to your site, and lets them know what they can expect to find deeper within it. E.G. If your site was about Holidays in Spain, all you want to say here is “Come to Greece for your Holidays – its great!”

Sitemap – A single page that is linked only off your Index page and links to every single page on your site. It should be laid out like a Table of Contents but with one or two keyword specific sentences for each and every link. This should be linked off your main page but DO NOT call/name the text in the link as “Sitemap”. It’s often thought that Search Engines will penalize this. Instead simple call it “Table of Contents”.

Hallway Page – This is basically the first page of each Sub Category. It should give a brief summary/paragraph of each specific topic within that Sub Category. E.G. Staying with the Spanish Holidays theme Hallway1 would deal with “Accommodation” and Hallway2 “Excursions”. A rule of thumb would be to focus these pages on keyword phrases containing 1-3 words.

Doorway Page – This is an individual page that is only concerned with a specific Topic of that Sub Category as mentioned in the Hallway Page. These pages are full of very specific topic related content. They will also be keyword/phrase rich focusing on 3-4 keyword phrases. E.G. Following the Hallway Page of Accommodation, Doorway1 could be “Hotel Rooms” and Doorway2 “Apartment Flats”. How to Link your Pages

All linking should be done vertically throughout the site. The only exception to this rule is the Sitemap (which links to every page). Doorway Pages should be linked to the Hallway Pages above them and the Hallway Pages in turn should be linked to the Index Page.

E.g.

Click here for [a href=”http://www.website.com/beach-ball-photos.htm” title=”Page of Beach Ball Photos” target=”Target”] My Favourite Photos of Beach Balls[/a]

Please note the use of the Hyperlink Title tag. Its another great excuse to drop a few more keywords to describe the page you are leading the Search Engine Spider too.

e.g.

Search Engine Optimisation UK

LINK POPULARITY

Arguably the most important factor in getting a high search engine ranking. This has basically been Google’s little baby that most of the other Search Engines have also begun to adopt. OK the concept is simple: If Search Engines can see that other sites are linking to you, then they think that you’re popular. The more other sites link to you, the more popular you look. The more popular you look, the higher ranking the SE will give you.

Not all links are equal though. If the sites linking to you are about the same topic e.g. “Holidays in Greece” then Google is going see these as highly relevant links. Further more, the bigger the site that links to you, or the greater its Page Rank, the more weight Google will give to these links and so your Search Engine Positioning will benefit greater.

SEARCH ENGINE SITEMAP

Not to be confused with the traditional Site Map or Contents page, this page is designed specifically for the Search Engines and not for visitors to your site. Similar to the Robots.txt file, this file does not so much give your site higher rankings as it does make your site more easy to navigate for a Search Engine. Search Engine Sitemaps do require some basic knowledge of xml if you wish to build one by hand but do not fear, there are many tools available online to help you build automatically. If you are new to Google Sitemaps I would recommend reading their overview: www.google.com/webmasters/sitemaps/siteoverview.

CONCLUSION

If you can create a website that provides a clear understanding of the theme of its content with an easy to follow navigational system, you will have accomplished the fundamental basics of your onsite Search Engine Optimisation.

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Incorrect Spelling Can Bring You Traffic

A friend and I were talking the other day about our websites, and we got down to comparing analytic data, specifically that which comes from search engines. He was quite surprised to find that a good amount of my traffic came not from my primary keywords, but from cleverly chosen “bad spelling” phrases.

Let me explain. I have a site that reviews health and skincare products. As you might imagine, each of my blog posts is highly targeted to that specific topic, product, brand and type of target audience. What i’ve also done however is included common misspellings as keywords also. For example, my review on Proactiv Solution gets a great amount of traffic from the keyword “Proactive Solution”. Exposed Skincare System gets traffic from Expozed Skincare system.

At first I thought this might be coincidence, but after a bit of research i came to discover the trend continues across the board, so i worked in these incorrect spelling phrases directly into my blog reviews. If you look at this page for example on the Hoodia Gordonii Plus product, I have even included a whole section of the page dedicated to misspellings. These phrases are also in the meta tags (keywords), and when listing these blog posts on social bookmarks and news sites, i include them there.

Now, those who aren’t familiar with SEO will possibly be wondering “why?”. It’s all about search engine spidering. When my pages are listed by Google, Bing etc they see the content of my site and the keywords i’ve used. That way, when people search for those phrases, the engines run a search, see my site has a reference to them and voila, it lists the site. That’s a very basic way of putting it.

Now, this whole strategy relies on people spelling things wrong… and i have come to realise, it happens a LOT. In fact, since i’ve been noticing this, i’ve even found myself doing it as well.

You’re not going to pull in thousands of hits by doing this, but you could definitely increase your daily traffic. Don’t go overboard with it, but if you know of a common misspelling, be sure to include it in your meta tags and (in blog posts), SEO keywords.

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