Google Search? Not As Much As You Would Think

On my daily travels through Mashable this evening I came across this rather fascinating story about how Google is killing organic search; and how only roughly 13% of the results page is actually dedicated to giving you the results you need.

The story references a study done by Aaron Harris (twitter: @harris), the founder of Tutorspree, who broke down the Google organic results page(s) and found that far less “real estate” is used to provide you with search results than you would think, or expect.

Google has been the “king” of Internet Search for quite some time, so much so that we no longer say we’ll “search” for something, we often just say “Google-it”.  However the days of copious lists of results seem to have been replaced gradually by revenue raising Google advertising, and with the localised search data we now have other Google products such as Maps also taking up seemingly valuable website space.

Harris used “Auto Mechanic” as an example, while logged into Google on a machine in the TriBeCa area.

13percentgoogle

Says Harris, “I’m using a Macbook Air 13inch. My browser size is set to “Actual Size.” The rest of the page is taken up by Google products. Adwords take up 29% of the page. Google’s map, plotted with it’s own local results takes up 7% of the page. Google’s navigation bar, complete with notifications for my Google+ account, takes up 14% of the page.”

The results themselves?  Harris continues, saying, “The top organic result? Wikipedia. The next two? Yelp, a competitor against which Google is clearly moving.(2)”

If you think 13% is bad, it gets worse – far worse.  “Italian food” provided just 7% real estate dedicated to the organic search results, and if you used your mobile phone, the answer was as low as 0%.  That’s right, NOTHING.

I strongly suggest taking a few minutes to read the study by Aaron Harris on Tutorspree.  You’ll be truly amazed at how little Google is actually providing us by way of Organic Search data.

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Can Bing Compete Compete With Googles Domination?

Bing Vs GoogleFirst we had the Cola Wars, then came the Smart Phone Wars… the question flying around the internet these days is whether we are on the verge of seeing a brand new Social Media War.  For years now Google has stood alone at the top with regards to search and has led the way in the area of PPC Advertising and Market Share.  While there have been countless challenges to Google’s market share, nobody has really stood a chance.

Which raises the question: Can Bing mount a serious challenge and topple the king? Webmaster news source Sitepronews argue that they don’t believe it’s possible, as they reported in a story earlier this week.

“I think it is going to be extremely difficult for Bing to ever seriously compete with Google, but that doesn’t mean they are going to stop trying.” ~ SiteProNews

As SiteProNews mention, the biggest difference between Google and Bing is the revenue they each generate and the market share they have across the globe.

In the 2011 fiscal year Google totally dominated, generating $37 Billion in revenue from PPC Advertising to Bing’s $1 Billion.  They backed this up with an incredible 81.7% market share globally to Bing’s tiny 4.4%!  In the US, arguably the biggest market for both companies Google again dominates with more than 66% of the market to Bing’s 15.2%.

But here’s the kicker, at the end of the day it all comes down to trust.  Who do you like and trust more? 

“The main issue I have with Bing, and the reason I think they will never compete with Google, is the fact they call themselves a decision engine. Why would anyone want Microsoft making their decisions for them?”

Market Share, decision engines, algorythms, the battle for search supremacy may already be over before it’s begun.  But Bing seem determined and that is something they will need if they intend to truly mount a challenge against Google.

Whether you side with Google or Bing, I highly recommend heading over to SiteProNews now to read the full story.

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Google+ Hits 50 Million Users And Growing 4% Per Day

Google Plus YouIt’s quite remarkable how competitive the Social Media industry is, with all the major players trying to out-do each other.  If you’ve been watching the news lately you would have heard all about the major upgrade coming to Facebook soon called “Timeline”.  Twitter is as strong as ever and Social Sharing apps such as Foursquare and Getglue just keep getting stronger.

But all of this, with maybe the exception of the Facebook news pales in comparison to the latest figures coming out of Google+.  According to self-confessed Google Stats guru, Paul Allen, Google+ recently hit 50 Million users… in just over 80 days!  To put this in perspective, Facebook took more than 1000 days to reach that same milestone.

In his recent blog post, Paul Allen suggest that Google+ could be gaining as many as 2 million users per day! 

Josh Wolford mentioned Mr Allen’s methodology in a recent article where he explains it as:

“Allen’s methodology involves using U.S. census data to track certain rare surnames across Google+. He uses that data and extrapolates it across the world to produce an estimation on total user population. Previously, Allen said when Google+ would be hitting the 10 million and 20 million marks, and was pretty much correct.” (source)

The 2 points that Paul Allen highlights are that Google+ has picked up 50 Million Users while still flying relatively under the radar, and more importantly, that it could be gaining at a rate of approximately 4% (2 million new users) per day!

As he also points out in his article, it’s nearly impossible to imagine Google+ not hitting the Billion user mark before too long simply because of the reach they have.

“By integrating +1 and Circles (targeted sharing) and other Google+ functionality into its Chrome browser, Android phones (and tablets), Gmail, Google Reader, Blogger, Google Photos, and other properties, Google+ will give its more than one billion users repeated chances to sign up for and use the functionality of Google+. Like the Chrome commercials say, “the web is what you make of it.” And with Google+, you can make so much more of it that ever before.” (source)

Between Facebook’s new Timeline and the explosion of Google+, are we seeing the emergence of true Social Media / Social Networking super-powers?

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The Google+ Song: A lighthearted Look At Google’s Social Network

When Google first hit the Social Network market with their Google+ system, people collectively asked "what is it?". Weeks later, after seeing the system in action, people still asked the same question.

Now that it’s established itself, we all know what it is, right?

Unfortunately, that is often not the case. Google+ is still relatively unknown or a cause of confusion.

So if you’re like many others are are still wondering just what the heck Google+ is, here is a very entertaining video that will give you a little more insight.

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Just What IS Google+? Social Media? The New Facebook?

Googgle+If you’ve not yet heard of Google+ you must be living underneath a rock. It’s been touted as the new Facebook, the latest trend in Social Media and the best thing since sliced bre.ad.

But, as many are still asking, what exactly IS Google+?

Google+ is sheer brilliance. Google are not competing with Facebook, and they’re not going up against Twitter. In fact they’re not even going to try and grab a marketshare of that side of Social Media. What Google have done is found unmarked territory in the Social scene and filled it with the truly first all-in-one cloud system.

As you can see, it’s far more than just a button Google+ Button

Impressed? You should be, because Google+ is, as i have already said, sheer brilliance!

Click the image below to load a presentation that explains Google+ in detail.

What Is Google+?

If you have not yet been joined Google+ or need an invite, please send me a message using the Contact page and I will forward you an invite. Please note, you MUST tell me your Gmail email address to get an invite.

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The Rise Of Social Media – Facebook vs Google vs Myspace

Let’s go back a few years, to the period around April of 2007. At that time, the internet was dominated by the then media giant, Myspace. Google was a popular search engine with a growing range of apps and Facebook, well that was still a teenager in the realm of Myspace and Googles adult domination.

In human terms, the 2 years and 10 months that have passed since then seem tiny. On the Internet however, countless generations of change have happened since then, and none of them seem to be quite as impressive as the evolution of Facebook.

According to Facebook there are over 500 Million ACTIVE users on their service, 50% of which log into the Social Media service every single day. The average person on Facebook has at least 130 friends and over 700 Billion minutes are clocked up by users across the service each and every month. That’s an average of just over 23 hours per user, per month.

To give an appreciation of the size of this usage data, take a look at this comparison between Facebook, Google and Facebook.

The Rise Of Facebook vs Google and Myspace

Click here to view the data in detail

There have been rumours of late about the demise of Myspace, including everything from talks of sales to massive drops in revenue. There has also been a large reduction of commercial users such as musicians who have left Myspace and started to use Facebook to reach their fans.

Google remains as strong as ever, and continues to rise, albeit slower than the dramatic rise of Facebook over the last 2 years.

Where do the stats go from here? Facebook will no doubt continue to rise, especially with the introduction of Facebook Places, and Google will continue to do well considering it is still the worlds #1 search engine service.

For Myspace, well, that future is up in the air.

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