5 Top Website Traffic Sources

One of the advantages of running my own Web Design business (Purple Paw Web Design) is the daily barage of emails I receive updating me about the latest advancements or news relating to the Internet. Those who read here regularly will have noticed that Site Pro News, one of the most widely read webmaster resources, features quite often in my updates.

Web TrafficToday I wanted to bring to your attention another fantastic update from the folks over at Site Pro News which discusses the top 5 traffic sources for your website.

According to Titus Hoskins, the author of the article, “Quality traffic is what produces your online revenue, whether from advertising or from sales on your site.” Mr Hoskins also highlights that “…you have to get that traffic in the first place if you want to earn an online income. The more traffic you have, usually, the more you will make…”.

What are the top 5 website traffic sources?

  1. SEO and the Search Engines
  2. Article Marketing
  3. PPC – Pay Per Click Advertising
  4. Social Media Sites
  5. Email Marketing and Follow-up Lists

As many of my readers will know, I am a big supporter of Social Media and SEO, and have posted about them a few times in the past. I find it interesting that Titus lists email marketing at #5 on the list, as I personally believe that a mailing list and follow-up system should be a must for almost any website.

That aside, Titus raises some incredibly good points and the article is well worth the read. Head over to Site Pro News to read it today.

Share This:

8 Ways To Reduce Your Site’s Bounce Rate

Bounce RatesGetting visitors to your website isn’t enough, you need those visitors to stay on your website and read your content. Keeping potential customers/clients on your site is not always an easy task, however it is vital that you work towards reducing your website’s bounce rates.

Mashable has a great post today talking about this very topic. The article talks about bounce rates and offers 8 suggestions that could help reduce your bounces, such as:

  • Making data informed decisions
  • Using profiling to better monitor your bounces
  • Maintaining keyword integrity
  • Improving loading times
  • Being mindful of Social Media

As a web designer, good quality analytics are important to me and my clients. One of the most overlooked analytic dataset is the bounce rate, yet it is a statistic that has a major impact on the overall success of your website.

If you own a website, ask yourself, do you use good quality analytics? More importantly, do you study them? Next time you look at your website analytics data, take the time to really study the bounce rate data and find out where your visitors are leaving your site.

Source: Mashable

Share This:

Essential SEO Strategies

Search engine optimization is a marketing technique to enhance the strategies and tactics used to improve a websites ranking in the search engines. There are strategies you can do in order to increase your sites ranking. If done effectively there should be an apparent increase in your sites placement on search engines.

The choice of your keywords is central for the success of your sites rankings. You need to begin to think about your conversion goals. An application such as ‘Google Analytics’ will help you with this, as it enables you to see which key phrases result in most conversion goals. Try and stay away from popular keywords that have thousands of competitive sites in search results. ‘AdWords keyword suggestion’ tool can assist you in your choice. This will suggest niche key phrases that will have a high search volume, and with low competition.

Site structure and content is imperative when trying to increase your ranking status. Having good, relevant and useful content will more than likely provoke search engines to rank your page higher in appropriate searches. Other sites will be more inclined to link to your pages, if the content is good, therefore further increasing your ranking. Regularly updated content will help, as many visitors like fresh content. This results in them visiting the site more often equalling to more visits, more links and more traffic. The structure of your site is valuable also. If your site’s navigation is simple, it will be easier for visitors and search engines to find your content. Include many links on your pages to other pages in your website, as this will enhance your navigation for visitors and search engines also.

Try not to duplicate any of your content on your pages, as search engines really dislike pages that have almost the same content on them. They will often give these pages a much lower ranking. Description and Keyword Meta tags are to not be forgotten either; your description tag should be a useful and convincing summary of the page content. This tag is used to display the summary of your page in search results, so be sure to make it full of central keywords. It is key however, to make sure your Keyword and Description Meta tags are different; if not, a search engine will see these as less important pages.

Lastly, it is essential to track your sites SEO performance. You can do this through ‘Google Webmaster’ tool, or ‘Google Analytics’. This will enable you to see your sites current ranking, and to see if there’s an increase or a decrease. This permits you make some changes to your strategies if needed.

Author: Louise Gandolfi | Article Source: http://EzineArticles.com/?expert=Louise_Gandolfi

Share This:

Prepare the Best SEO Strategies

SEO or Search Engine optimization is a process or technique followed to rank your website on top of the search engines. In which, developing an SEO Strategy that typically suits a website is most important. It is extremely important to know where your website currently stands and what is required to improve the same.

SEO is a sensitive action, and if anything goes wrong in your process it will ruin your entire SEO Campaign. Hence you need to be sure of what you are going to perform in order to ensure that your website is completely search engine optimized. Leading webmasters does not frame particular steps or process to do SEO for any website but they say to prepare a strategy that works well for your website.

As I am speaking about SEO Strategy, we need to know what a strategy is. Strategy refers to a plan of action designed to achieve a particular goal. In SEO, Strategy refers to a plan of action designed to achieve top search ranking in major search engines. While preparing a SEO Strategy you need to identify what your website lagging in achieving top ranking in search engines.

Major things to consider when you prepare an SEO Strategy for a Website:

  1. Keywords: Check whether the targeted keywords are spread across the website. As the keywords are the main sources to rank your website on top of the search engines. Also check whether major keywords are present at Title, Meta Tags and Head tags.
  2. Content: Content plays a vital role in placing your website at the top of search results. Need to ensure that the content is optimized with the keywords by maintaining good keyword density.
  3. Image Optimization: Need to ensure that keywords are placed in the ALT Tags for all the images.
  4. Internal Linking: Check whether your website has been inter-linked for major keywords. Need to find the best inter linking strategy to be used in the website.
  5. Google Analytics and Webmaster: Ensure that the Google analytics and webmaster code for different search engines are intact for the website.
  6. Index Status: Check whether your website has been crawled and indexed by the search engines. Without your site being indexed by search engines all your SEO Activities will go useless.
  7. Check for Backlinks: Check how many backlinks that your website generates. Backlinks also plays a vital role in placing you website on top of the search results.
  8. Nature of Backlinks: SE always looks for quality backlinks. Need to find the nature of backlinks that your website currently generates. So that you can concentrate on what is lagging for your website.
  9. Twitter Profile: Check whether your website has twitter profile and also check whether your twitter profile has been updated with Tweets regularly

When you check for the above given points, you will in a clear state of mind in preparing SEO Strategy for your website. You will exactly know what is lagging in your website and what should be done in order to overcome that. When you do this, your SEO Campaign will become a huge success, instead of just performing on-page and off-page without any goals.

Author: Shaikul Akbar N | Article Source: http://EzineArticles.com/?expert=Shaikul_Akbar_N

Share This: