Can Bing Compete Compete With Googles Domination?

Bing Vs GoogleFirst we had the Cola Wars, then came the Smart Phone Wars… the question flying around the internet these days is whether we are on the verge of seeing a brand new Social Media War.  For years now Google has stood alone at the top with regards to search and has led the way in the area of PPC Advertising and Market Share.  While there have been countless challenges to Google’s market share, nobody has really stood a chance.

Which raises the question: Can Bing mount a serious challenge and topple the king? Webmaster news source Sitepronews argue that they don’t believe it’s possible, as they reported in a story earlier this week.

“I think it is going to be extremely difficult for Bing to ever seriously compete with Google, but that doesn’t mean they are going to stop trying.” ~ SiteProNews

As SiteProNews mention, the biggest difference between Google and Bing is the revenue they each generate and the market share they have across the globe.

In the 2011 fiscal year Google totally dominated, generating $37 Billion in revenue from PPC Advertising to Bing’s $1 Billion.  They backed this up with an incredible 81.7% market share globally to Bing’s tiny 4.4%!  In the US, arguably the biggest market for both companies Google again dominates with more than 66% of the market to Bing’s 15.2%.

But here’s the kicker, at the end of the day it all comes down to trust.  Who do you like and trust more? 

“The main issue I have with Bing, and the reason I think they will never compete with Google, is the fact they call themselves a decision engine. Why would anyone want Microsoft making their decisions for them?”

Market Share, decision engines, algorythms, the battle for search supremacy may already be over before it’s begun.  But Bing seem determined and that is something they will need if they intend to truly mount a challenge against Google.

Whether you side with Google or Bing, I highly recommend heading over to SiteProNews now to read the full story.

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The Rise Of Social Media – Facebook vs Google vs Myspace

Let’s go back a few years, to the period around April of 2007. At that time, the internet was dominated by the then media giant, Myspace. Google was a popular search engine with a growing range of apps and Facebook, well that was still a teenager in the realm of Myspace and Googles adult domination.

In human terms, the 2 years and 10 months that have passed since then seem tiny. On the Internet however, countless generations of change have happened since then, and none of them seem to be quite as impressive as the evolution of Facebook.

According to Facebook there are over 500 Million ACTIVE users on their service, 50% of which log into the Social Media service every single day. The average person on Facebook has at least 130 friends and over 700 Billion minutes are clocked up by users across the service each and every month. That’s an average of just over 23 hours per user, per month.

To give an appreciation of the size of this usage data, take a look at this comparison between Facebook, Google and Facebook.

The Rise Of Facebook vs Google and Myspace

Click here to view the data in detail

There have been rumours of late about the demise of Myspace, including everything from talks of sales to massive drops in revenue. There has also been a large reduction of commercial users such as musicians who have left Myspace and started to use Facebook to reach their fans.

Google remains as strong as ever, and continues to rise, albeit slower than the dramatic rise of Facebook over the last 2 years.

Where do the stats go from here? Facebook will no doubt continue to rise, especially with the introduction of Facebook Places, and Google will continue to do well considering it is still the worlds #1 search engine service.

For Myspace, well, that future is up in the air.

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Incorrect Spelling Can Bring You Traffic

A friend and I were talking the other day about our websites, and we got down to comparing analytic data, specifically that which comes from search engines. He was quite surprised to find that a good amount of my traffic came not from my primary keywords, but from cleverly chosen “bad spelling” phrases.

Let me explain. I have a site that reviews health and skincare products. As you might imagine, each of my blog posts is highly targeted to that specific topic, product, brand and type of target audience. What i’ve also done however is included common misspellings as keywords also. For example, my review on Proactiv Solution gets a great amount of traffic from the keyword “Proactive Solution”. Exposed Skincare System gets traffic from Expozed Skincare system.

At first I thought this might be coincidence, but after a bit of research i came to discover the trend continues across the board, so i worked in these incorrect spelling phrases directly into my blog reviews. If you look at this page for example on the Hoodia Gordonii Plus product, I have even included a whole section of the page dedicated to misspellings. These phrases are also in the meta tags (keywords), and when listing these blog posts on social bookmarks and news sites, i include them there.

Now, those who aren’t familiar with SEO will possibly be wondering “why?”. It’s all about search engine spidering. When my pages are listed by Google, Bing etc they see the content of my site and the keywords i’ve used. That way, when people search for those phrases, the engines run a search, see my site has a reference to them and voila, it lists the site. That’s a very basic way of putting it.

Now, this whole strategy relies on people spelling things wrong… and i have come to realise, it happens a LOT. In fact, since i’ve been noticing this, i’ve even found myself doing it as well.

You’re not going to pull in thousands of hits by doing this, but you could definitely increase your daily traffic. Don’t go overboard with it, but if you know of a common misspelling, be sure to include it in your meta tags and (in blog posts), SEO keywords.

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