Search engine optimization is a marketing technique to enhance the strategies and tactics used to improve a websites ranking in the search engines. There are strategies you can do in order to increase your sites ranking. If done effectively there should be an apparent increase in your sites placement on search engines.
The choice of your keywords is central for the success of your sites rankings. You need to begin to think about your conversion goals. An application such as ‘Google Analytics’ will help you with this, as it enables you to see which key phrases result in most conversion goals. Try and stay away from popular keywords that have thousands of competitive sites in search results. ‘AdWords keyword suggestion’ tool can assist you in your choice. This will suggest niche key phrases that will have a high search volume, and with low competition.
Site structure and content is imperative when trying to increase your ranking status. Having good, relevant and useful content will more than likely provoke search engines to rank your page higher in appropriate searches. Other sites will be more inclined to link to your pages, if the content is good, therefore further increasing your ranking. Regularly updated content will help, as many visitors like fresh content. This results in them visiting the site more often equalling to more visits, more links and more traffic. The structure of your site is valuable also. If your site’s navigation is simple, it will be easier for visitors and search engines to find your content. Include many links on your pages to other pages in your website, as this will enhance your navigation for visitors and search engines also.
Try not to duplicate any of your content on your pages, as search engines really dislike pages that have almost the same content on them. They will often give these pages a much lower ranking. Description and Keyword Meta tags are to not be forgotten either; your description tag should be a useful and convincing summary of the page content. This tag is used to display the summary of your page in search results, so be sure to make it full of central keywords. It is key however, to make sure your Keyword and Description Meta tags are different; if not, a search engine will see these as less important pages.
Lastly, it is essential to track your sites SEO performance. You can do this through ‘Google Webmaster’ tool, or ‘Google Analytics’. This will enable you to see your sites current ranking, and to see if there’s an increase or a decrease. This permits you make some changes to your strategies if needed.
Author: Louise Gandolfi | Article Source: http://EzineArticles.com/?expert=Louise_Gandolfi