It’s quite remarkable how competitive the Social Media industry is, with all the major players trying to out-do each other. If you’ve been watching the news lately you would have heard all about the major upgrade coming to Facebook soon called “Timeline”. Twitter is as strong as ever and Social Sharing apps such as Foursquare and Getglue just keep getting stronger.
But all of this, with maybe the exception of the Facebook news pales in comparison to the latest figures coming out of Google+. According to self-confessed Google Stats guru, Paul Allen, Google+ recently hit 50 Million users… in just over 80 days! To put this in perspective, Facebook took more than 1000 days to reach that same milestone.
In his recent blog post, Paul Allen suggest that Google+ could be gaining as many as 2 million users per day!
Josh Wolford mentioned Mr Allen’s methodology in a recent article where he explains it as:
“Allen’s methodology involves using U.S. census data to track certain rare surnames across Google+. He uses that data and extrapolates it across the world to produce an estimation on total user population. Previously, Allen said when Google+ would be hitting the 10 million and 20 million marks, and was pretty much correct.” (source)
The 2 points that Paul Allen highlights are that Google+ has picked up 50 Million Users while still flying relatively under the radar, and more importantly, that it could be gaining at a rate of approximately 4% (2 million new users) per day!
As he also points out in his article, it’s nearly impossible to imagine Google+ not hitting the Billion user mark before too long simply because of the reach they have.
“By integrating +1 and Circles (targeted sharing) and other Google+ functionality into its Chrome browser, Android phones (and tablets), Gmail, Google Reader, Blogger, Google Photos, and other properties, Google+ will give its more than one billion users repeated chances to sign up for and use the functionality of Google+. Like the Chrome commercials say, “the web is what you make of it.” And with Google+, you can make so much more of it that ever before.” (source)
Between Facebook’s new Timeline and the explosion of Google+, are we seeing the emergence of true Social Media / Social Networking super-powers?