Reading through this months issue of NETT Magazine (February 2011) I came across a really great article on the most recent changes to Google’s search engine system.
If you have done a search recently you have probably noticed the “instant” feature that Google has implemented. Instead of typing in a full phrase and hitting enter, the engine will now search on the fly at each word you type in. At first, this appeared to be rather annoying however upon further review and testing it would appear that Google once again are a step ahead of the rest of us.
What Google have done by creating this instant search feature has made long-tail key queries much more relevant. For websites targeted to certain words or phrases, this means a much more targeted audience seeing your keywords. Of course, it also means there is more onus on the website owners to do much higher quality SEO on their websites also.
More importantly though is how this change affects the everyday user who uses Google to find information and businesses. Google, as you may have experienced will always provide relevant information based upon your location. This has always provided localised content. Now, with Google Places, they ahve gone a step further. If the engine thinks you are looking for a particular business, the instant search will automatically display a Google Maps result showing the closest business to your (IP based) location. No problems if you have a proxy either, as on the left-pane you can select your location to bypass the IP search.
This incredible feature takes Google to the next level and makes Google quite possibly the #1 location to find local businesses or information.
If you have not yet tested the localised instant search, head over to Google now and give it a try.