Getting visitors to your website isn’t enough, you need those visitors to stay on your website and read your content. Keeping potential customers/clients on your site is not always an easy task, however it is vital that you work towards reducing your website’s bounce rates.
Mashable has a great post today talking about this very topic. The article talks about bounce rates and offers 8 suggestions that could help reduce your bounces, such as:
- Making data informed decisions
- Using profiling to better monitor your bounces
- Maintaining keyword integrity
- Improving loading times
- Being mindful of Social Media
As a web designer, good quality analytics are important to me and my clients. One of the most overlooked analytic dataset is the bounce rate, yet it is a statistic that has a major impact on the overall success of your website.
If you own a website, ask yourself, do you use good quality analytics? More importantly, do you study them? Next time you look at your website analytics data, take the time to really study the bounce rate data and find out where your visitors are leaving your site.